The pandemic has hit small businesses hard. A new study from the International Franchisee Association says 1 in 20 small businesses will close if they don’t get more financial assistance.

So what do you do? Two small businesses in our area are getting creative, partnering up in a unique way to try to cross-promote.

Olivia Brochu, from Creative Tile Imports, and Lyell and Tracey Scherline, from Jay’s Local, sat down with 69 News at Sunrise to share details on their idea.

Watch the full segment here: https://www.wfmz.com/news/sunrise/lehigh-valley-small-businesses-team-up-for-coffee-pop-up-shop/article_86a8dd80-25a6-11eb-80da-b3133302bf79.html